Jingxin Guan

LSE Β· NJU Β· TikTok Β· Baidu

JingxinGuan

Strategic marketer Β· Data-drivenProduct-minded Β· Cross-cultural

MSc Strategic Communications at LSE.

3 Countries Β· 4 Universities

Strategic Marketer Β· Data-Driven Β· Product-Minded Β· Cross-Cultural

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Club members led
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Campaign impressions
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Contest registrations
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Countries Β· 4 universities
About

Marketing. Data. Product.Cross-functional.

Currently completing an MSc in Strategic Communications & Society at the London School of Economics, building on a journalism foundation from Nanjing University and exchange studies at UC Berkeley and the University of Stirling.

Working at the intersection of marketing strategy, product thinking, and data β€” having executed campaigns reaching 100,000+ audiences at Baidu, built product operations SOPs at ByteDance, and delivered consulting frameworks at BlackMont.

Fluent in navigating between Eastern and Western markets, I bring cultural fluency and structured thinking to every brief β€” whether that's a brand campaign, a product launch, or a strategic presentation.

Beyond work

  • 10+ yrs Guzheng
  • 8+ yrs Hip-hop dance
  • Photography
  • Travel
  • Gym
Graduation portraitLondon street
Education

Three countries,four universities.

  • 2025 – 2026 Β· London, UK

    London School of Economics logoLondon School of Economics

    MSc Strategic Communications & Society

  • 2021 – 2025 Β· Nanjing, China

    Nanjing University logoNanjing University

    BA Journalism Β· GPA 4.50 / 5.0

  • 2023 Β· Berkeley, USA

    UC Berkeley logoUC Berkeley

    Summer Programme Β· GPA 5.0 / 5.0

  • 2024 Β· Stirling, UK

    University of Stirling logoUniversity of Stirling

    Online Exchange Β· Distinction

Experience

Work Experience

  1. Jan – Apr 2026

    Business Consultant Intern

    BlackMont Consulting Β· London, UK logo

    BlackMont Consulting Β· London, UK

    • Designed end-to-end operating blueprint (swimlane + RACI) for a DRC bamboo charcoal value chain, enabling repeatable rollout
    • Synthesised regulatory and MRV requirements into a flexible standards strategy to de-risk the finance pathway
    • Distilled cross-functional inputs into board-ready pitch deck aligned to funder decision criteria
  2. Aug – Oct 2024

    Product Operations Intern

    ByteDance (TikTok) Β· Trea IDE Β· Beijing, China logo

    ByteDance (TikTok) Β· Trea IDE Β· Beijing, China

    • Conducted user interviews for Trea IDE; synthesised feedback into actionable product insights and collaborated with R&D on feature prioritisation
    • Built content accounts and designed SOPs across TikTok and RedNote, achieving 100,000+ views
    • Spearheaded 3 campus outreach initiatives driving new user acquisition through teaching recommendations
  3. Jun – Aug 2024

    Marketing Intern

    Baidu Β· Beijing, China logo

    Baidu Β· Beijing, China

    • Executed multi-channel strategy for Baidu CTI competition β€” 100,000+ impressions, 4,000+ team registrations
    • Built Excel dashboards from competition data; surfaced regional and stage-by-stage insights to guide advertising placement
  4. Mar – May 2024

    Brand Marketing Intern

    Kidswant Β· Nanjing, China logo

    Kidswant Β· Nanjing, China

    • Launched employee spotlight column scaling to 30,000+ views per article, achieving top branded search rankings
    • Led brand anthem creation and nationwide dance challenge driving mass audience participation
  5. May – Oct 2022

    Social Media Intern

    Nanxiaobao Β· WeCrush Β· Nanjing, China

    • Researched dating app market; analysed competitor strategies across RedNote, Douyin, WeChat Channels, and Weibo
    • Contributed to WeCrush app launch β€” market positioning, community design, and content planning

Extracurricular

  1. May 2023 – Jun 2024

    President

    NJU Passion Hiphop Dancing Club Β· Nanjing, China

    • Oversaw all operations of an 800+ member club, coordinating weekly training across 8 dance styles, 3 competitions per semester, and an annual showcase
    • Managed social media and marketing materials, negotiated commercial sponsorships, and led cross-club collaborations; awarded 'Outstanding Club' by Jiangsu Hiphop Dance Union
  2. Sep 2022 – Dec 2022

    Volunteer

    L'Oreal China Youth Fun University Charity Challenge Β· Nanjing, China logo

    L'Oreal China Youth Fun University Charity Challenge Β· Nanjing, China

    • Analysed L'Oreal skincare and makeup products, created and distributed promotional scripts and visual materials
    • Supported campus flash mobs and TikTok live sessions to drive charity initiative engagement
  3. May 2022 – Oct 2024

    Member

    NJU Future Editorial Office Β· Nanjing, China

    • Pitched 30+ newsworthy stories during monthly editorial meetings, conducting investigations and interviews
    • Edited and published 20+ news stories on official WeChat accounts, including graphic design, video editing, typography, and data analysis
Projects

Selected work

Product Design Β· AI Β· Web Platform

ClubMatch

View demo β†—

An AI-powered university club recruitment platform connecting students with the right clubs through intelligent matching β€” addressing the information asymmetry and workflow inefficiency that defines traditional campus recruitment.

The gap

  • Students rely on scattered offline channels β€” posters, booths, word-of-mouth β€” with no structured way to compare or discover clubs
  • Clubs manage recruitment through paper forms, WeChat groups, and manual Excel tracking, creating high operational overhead
  • Poor matching leads to blind applications and low retention β€” students join clubs that don't fit their interests or schedule

The platform

  • AI interest profiling matches students to clubs based on interests, schedule, and personality β€” with a one-click reusable application
  • Three-sided platform: students discover and apply; clubs manage candidates and interviews; schools oversee the full process
  • Full workflow from discovery β†’ application β†’ screening β†’ interview scheduling β†’ acceptance notification
Personal project Β· In progress

Strategy Β· Consulting Β· Deliverable

Valiha Diffusion β€” Clean Cooking Fuel Strategy

8-week BlackMont Consulting engagement for Valiha Diffusion (BIO-KALA bamboo charcoal, DRC & Madagascar). Delivered five workstreams β€” market diagnosis, 3-scenario financial model, investor narrative, funding pathway (grants / impact equity / blended finance), and a 12–24 month growth roadmap β€” culminating in a board-ready strategic package for client fundraising.

Data Analysis Β· Drink Product Design Β· LSE

Drink Product Design β€” Revenue Optimisation

LSE Marketing Analytics II group project. Designed an optimal premium cafe drink using survey data from 49 respondents β€” applying data visualisation, multiple regression, conjoint analysis (conditional logit), WTP estimation, and Monte Carlo pricing simulation. Final product achieved a projected 25% market share and Β£93.05 expected revenue at Β£6.00 price point. AI-assisted coding in Python throughout.

Skills

Competencies

Languages

  • Mandarin β€” Native
  • English β€” Fluent

Tools & Expertise

  • Marketing Strategy
  • SEO / SEM
  • Content Strategy
  • A/B Testing
  • Product Operations
  • Excel & Dashboards
  • Data Visualisation
  • Python / R
  • Vibe Coding
  • Cross-cultural Comms
  • Data Analytics
  • SOP Design
  • User Research
  • Strategic Storytelling